Tapan Kumar Misra
6, LIG Colony, 3rd Lane Gajapati Nagar, Berhampur-10, Orissa INDIA
Cell:+918093515626, Skype: tapankumarmisra, mailid: foods.cosmetic@gmail.com
Food, Home, Personal Care Marketing & Business development Professional
FMCG data driven proff. with 15 yrs of exp. within India & Africa with strong growth mindset, highly creative innovative with predisposition for strategic thinking, collaborative with segments like food, & personal care.Launcing of new product development & creating artificial demand generating activities
Skills :
Excellent commercial acumen
Strong analytical ability
Understanding of market research process
Strong digital technical knowledge
Strong Channel/Category insights & actionable presentable to stakeholders
Driving complex project management tasks.
CAREER SKETCH
BRAND MANAGER - FOOD & PERSONAL CARE (H.Q.- CONGO), NOV 2018-tilldate
BISO NA BISO ( Noble Group-Angola) african based FMCG MNC Company
Heading the marketing function in congo with a turn over of Rs 980 L (Pool territory) monthly.
□ Selected Accomplishments:
● Implementation of brand strategy with management
● Participating with annual brand plan
● Planning & execution of all media channels
● Product planning, analysis of market trends, competition
● Assisting in new product development - survey, development, pricing methods.
● Creating & maintaining promotional items for all channels branding
● Budget planning activities for advertising, brand activation& promotional items
● Sales analysis, Sales forecasting, Competitor & consumer insights analysis
● Maintain KPI, brand integrity across all marketing initiatives &communications
● Working with branch heads to align category, brand & media strategies
● Planning & executing integrated multi channel marketing initiatives of brand building, lead generation & consumer step in
● Brand planning & measuring the effectiveness of brand communication & ROI
● Managing marketing mix with the branch head & management
● Providing support to branch head for design , packaging, manufacturing readiness& GTM strategy
● Understanding of competitor in the market by General Trade, Modern Trade and category
● Maintaining planograms of in store activities
● Building & maintain social media presence
● Measuring performance of all digital marketing campaign with respect to ROI, KPI
Product Portfolio:
Pasta,Fuseli,Macroni,Mayonaisse,Snacks,Spices,Ketchup,Jam,Biscuits,Ready to eat,
Fabric care, Surface care, Dishwashing, Toilet care
Jelly,Talc,Perfume,Skincare,Haircare,Soaps,Shampoo,Detergent,Oralcare,Babycare

Key Result Areas:
Revenue,Margin,Collection,Market share ( brand building),Customer satisfaction index-

Reporting To MD.

MARKETING MANAGER-FOODS (H.Q. - India), May 2015-Oct 2018
V W Mosbach. German based, FMCG Company
Heading the marketing function in the assigned Headquarte with a turnover of Rs.50 L monthly.
Selected Accomplishments::
• Looking after structural expansion, team building and strategy formulation functions
• Develop a growth strategy focused both on financial gain and customer satisfaction Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Keep records of sales, revenue, demand plans, sales forecast, budget and ordering
• Annual Planning: Steering efforts in creating annual plans for verticals in sync with organizational business plans
• Budgeting: Managing budget preparation and allocation for the assigned verticals
• Talent Acquisition: Sourcing the best talent after identification of manpower requirements Making order as per sales forecast and demand plan, inventory management and provide Market Information
• Promote the company’s products/services addressing or predicting clients’ objectives,
• Prepare sales contracts ensuring adherence to law -established rules and guidelines
• Driving significant revenue & market share enhancement basis extensive distribution expansion, new market penetration and improve customer satisfaction.
• Participated in weekly and monthly management meetings
• Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs Present sales, revenue and expenses reports and realistic forecasts, demand plan and ordering as per IMS report to the management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status Accomplished business, profitability, bottom lines & customer satisfaction metrics for reputed fmcg brands
• Do strong follow up with Logistic & Supply chain department to prepare plan of cash van, wholesaler distribution, route plan and order deliver.

SALES & MARKETING MANAGER (H.Q. - NIGERIA), February 2011--- March 2015
ASPIRA (www.aspirang.com), Nigerian based fmcg Cosmetic Company with 2 billion turnovers Heading the marketing function in the assigned Headquarter(Lagos)of Nigeria with a turn over of
Rs. 2 billion Naira (Pool territory) monthly.
Selected Accomplishments::
• Plan and participate in the launch of new services and products which involve several different departments
• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
• Obtain insights into customers’ usage of current products, untapped opportunities through surveys, focus groups sales data
• Use market research data to establish product pricing
• Managing a sales team in order to maximize sales revenue and meet or exceed corporate-set goals Market Analysis: Tracking competition & market movement; evolving strategies in -line with the current market scenarios
• Preparing Annual Budget as per market potential and prepare reports like Demand plan, sales forecast, GTM, MIS, IMS report etc.
• Create GTM after market survey to establish strong distribution strategy.
• Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities
• Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors
• Plan and participate in the launch of new services and products which involve several different departments
• Created weekly/monthly/quarterly activity plans to present to key stakeholders of the business Managed full departmental budget; took initiatives to reduce costs & maximizing efficiencies without compromising quality and standards.

AREA SALES MANAGER, INDIA, June2010-January2011
MVL Ltd, FMCG foods Company with 250 crore turnover

Heading the marketing & sales function in the assigned Headquarter with a turn over of Rs. 10 CRORE (Pool territory) monthly.

BUSINESS DEVELOPMENT MANAGER, INDIA (H.Q- ORISSA), June 2007- May 2010
SMILE BAZAAR, FMCG-retail Company with 100 Crore turnover

EDUCATION & CREDENTIALS

Master of Business Administration, 2003
Berhampur University, Orissa, INDIA Specialization: Marketing –Full Time Grade: First Class (62%)

Project.“Supply Chain Management of OMFED Products”. A case study at Berhampur,INDIA

Bachelor of Science(GPC),1997 Berhampur University,INDIA Grade:First Class (72%)RANKHOLDER

COMPUTER SKILLS Post graduate diploma in computer applications,1998, Softech Computer.

Date:
Place Tapan Kumar Misra