|Date Posted||September 23, 2020|
Media, Communications & Writing
Company is looking for an in-house Social Media Manager, Fluent Arabic will be a plus but is not a requirement.
Responsibilities will include:
Blogging: The social media manager (SMM) will post industry-related blogs that your online audience will find interesting and relevant and hopefully share amongst their followers.
Implement Campaigns: The SMM will be in charge of developing and implementing the online marketing campaigns across a variety of platforms such as Twitter, Facebook, Instagram etc.
Competitor Research: Social media enables businesses to get a closer look at their competitors and the way they are using their online platforms. Their actions are in the public domain and can be researched and analysed in order to identify ways to improve your own company's social media strategy.
Build & Maintain Key Relationships: Social media platforms allow users to communicate with hundreds of different demographics, interact with business partners, potential customers and key stakeholders casually to strengthen the relationship.
Opportunistic/Instant: Social media is a unique marketing tool that enables companies to use instant and opportunistic marketing tactics to capitalise on topical events.
COMMUNITY OUTREACH / CUSTOMER SERVICE
Interaction: Interaction is key with social media. A social media manager should be creative, confident and love talking to people through whatever mediums are available.
Customer Service: Social media allows firms to receive customer enquiries directly and in the public domain. It is very important to deal with these in the right way. Users are often extremely satisfied to receive any sort of reply at all and the responses are visible to other followers.
Generate Traffic: Posting content on social media channels linking back to the parent website can be an excellent tool for generating traffic if used effectively.
Updates: By maintaining a constant online presence, the SMM will be aware of any new updates and technologies being introduced and therefore, will be first in line to adapt and use these new updates to the company's advantage.
Track and Monitor Success: There are many social media managing tools that provide reports on performance that are simple and make it easy to understand the measurable impact of a campaign, or even just a post.
Manage Brand Identity: The SMM will be able to manage the brand identity and how the company is perceived by others through their digital channels.
Interested candidates can send their CV